Matt Resteghini

Various Marketing Leadership Roles

Progressed through various marketing and relationship management roles, including Relationship Marketing Manager, Senior Manager of Retention Marketing, Consumer Product Manager for Email Channel, Director of Consumer Relationship Marketing / Email Business, and Vice President of Global Database Marketing. Contributed to Monster's growth from a startup to a multi-billion dollar enterprise.

Launching the first dotcom Super Bowl ad at Monster.com

At Monster.com I was part of the marketing team that launched the first dotcom Super Bowl ad, "When I Grow Up". It is still regarded as one of the best Super Bowl ads of all time. https://vimeo.com/163245407 https://www.ispot.tv/events/top-super-bowl-commercials/monster-when-i-grow-up

Skills: advertising, creative, Marketing

Launching a new business - The Berlin AutoBahn

Completely gutted and renovated a 3K square foot barn on my property that was formerly used to milk cows. I had it engineered to store the weight of cars, and reimagined it as a carriage house used as a vehicle storage facility dubbed "The Berlin AutoBahn - Where yah pahk yah cah."

Vice President, Marketing & Global CRM

Led global marketing and CRM functions with a $200M+ budget and a 36-member international team across centers of excellence in the U.S. and Europe. Directed global GTM and product marketing strategy, leading successful launches including Monster Social Job Ads and TalentBin by Monster, advancing the company's expansion into social recruiting. Elevated global sales enablement through a sweeping rebrand and modernization of all digital and physical sales materials, boosting seller effectiveness and brand consistency. Generated $40M+ in annual incremental revenue by building integrated CRM programs that unified email, direct mail, telemarketing, sales/service outreach, and website interactions. Led advanced customer insights initiatives, including behavioral modeling and attrition analytics, directly informing product development and sales strategies.

Taking over AONL with "The Pickle"

Hallmark Health's "Metaphors" brand campaign - https://www.businesswire.com/news/home/20250320628495/en/Hallmark-Launches-Bold-New-Brand-Campaign-to-Transform-Healthcare-Staffing - Faced with increasing competition from incumbent staffing agencies who were stealing our positioning and messaging, we sought to reposition ourselves. We interviewed a variety of customers and prospects to derive insights and ultimately carve out a new, differentiated positioning “Don’t just outsource. Insource.” that leaned into our “Internal Resource Pool” technology and methodology, while tapping into the emotional side of our buyers (https://info.hallmarkhcs.com/insource). We then worked with an agency called Ideasicle on campaign ideation, and I challenged them to produce the winning concept using AI. The result was an extensive cross-channel campaign featuring 3, 30s video/OTT TV spots and countless digital executions - over $2M in production value, all produced for $150K, which we used to complement some aligned demand gen and event marketing/guerilla tactics of our own. The campaign culminated in a highly successful showing at AONL where “the pickle” and Hallmark were the talk of the event….and we were able to attribute 4 new deals and over $5M in pipeline directly to activity at the event.

Skills: advertising, Event Marketing, guerilla marketing, Marketing

Me in a Nutshell

I am complicated. I am the son of two Italian parents who taught me the importance of family. I am the husband of an epileptic wife whose resilience has redefined grit for me. I am the father of two girls who have made me a fierce protector. I am a fitness fanatic whose pursuit of excellence mirrors how I approach business. I am an aspiring singer-songwriter, shaping stories through melody and words. I am a serial entrepreneur driven by the joy of building from nothing. I am a weekend landscaper and furniture flipper, forever drawn to transformation and reinvention. All of that shapes how I think, lead, create, and build. #iammorethan

design and construction